THINK IN COLOUR
Client: Knack Magazine
Role: Senior Art direction
‘Think in Colour’ is an online questionnaire that examines how black and white a person's thinking is. It visualises their thinking on the basis of how a selection of 15 questions are answered. Each person can discover their own unique shape by sharing their opinion on several topics. After each question their shape changes slightly, ending with their own personal ‘sculpture’ which is a downloadable JPG from the results page right at the end of the questionnaire. The questions were developed in collaboration with phycologists at the renowned University of Brussels (VUB) which specialises in human sciences, measuring different parameters such as empathy, open-mindedness, flexibility and intellectual curiosity. These are based on different psychological tests, such as the BFI-2 and FIT-60 tests.