HELPY HOUR
Client: Federation of Belgian Bars
Role: Senior Art direction
With bars and restaurants re-opening early July 2020, FedCaf (the Federation of Belgian Bars) introduced a simple idea and a lifeline to help bars to keep their head above the water: Helpy Hour. Helpy Hour, that’s happy hour, but the other way around. So, instead of two drinks for the price of one, this is one drink for the price of two. A simple act of generosity and solidarity to encourage the community to help bars and restaurants to get back on their feet. To be clear: it’s up to the customer to decide whether yes or no they want to pay double for a single drink. Helpy Hour underlines the power of community support in times of crisis.
One Show
Silver - Direct
Merit - PR
Andy Awards
Finalist - Idea
Eurobest
Silver - PR
Bronze - PR
Finalist - Brand experience & Activatio
Cannes Lions
Finalist - Brand Experience
Silver - Direct
Merit - PR
Andy Awards
Finalist - Idea
Eurobest
Silver - PR
Bronze - PR
Finalist - Brand experience & Activatio
Cannes Lions
Finalist - Brand Experience