FACETOUCHERS
Client: Snapchat x Red Cross
Role: Senior Art direction
Since the start of the coronavirus pandemic, we've all been constantly told not to touch our faces. But this is easier said than done—apparently, the average person touches their face 23 times an hour. And most of the time we do it, we're unaware.
The International Federation of Red Cross together with Snapchat aim to alert people to face touching by way of a Snapchat filter. It works so that every time you touch your face on a video call, a message appears in exactly the place where you touched it—turning the filter into a behavioral change tool. It can be found by searching Facetouchers.filter on Snap Camera.
Webby Awards
Nominee - Social
Eurobest
Silver - Digital
Bronze - Direct
Finalist - Digital