Dreamcaster
Client: Michelob Ultra
Role: Senior Art direction
Cameron Black, born blind, held ambitious dreams of becoming a sports broadcaster. On April 21, 2023, Michelob ULTRA transformed his dream into reality. Over the course of a year, we collaborated with Cameron to pioneer a revolutionary multisensory technology. This innovation allowed him to fully immerse himself in and commentate on a game. Powered by data and artificial intelligence, he could comprehend and feel every aspect of gameplay and movement, sharing his insights with millions of sports enthusiasts.
Cannes Lions 2023
Grand Prix - Entertainment for Sports
Gold - Media
Silver - Design
Silver - Media
Silver - Radio & Audio
Bronze - Entertainment for Sports
Bronze - Digital Craft
12x Shortlist