BELGIAN BREAK
Client: SBS television channel
Role: Senior Art direction
In times of crisis, local resilience and local solidarity is key. So, media company SBS dedicated the media power of its most valuable and most watched commercial break, to help local brands to get through this unprecedented crisis. And what if by doing so, we would incite all Belgians to spend their money more purposefully? To help achieving all of this Belgium’s biggest broadcaster SBS launched: the ‘Belgian break’. Turning the valuable commercial break of the day into a break that showcases nothing but Belgian brands. Not just once, but every day. During the entire 5 months of lockdown.
Andy Awards
Gold - Bravery